Monday, August 18, 2008

The world wide web: the final frontier

Beginning the film festival process (otherwise known as the “whore yourself out” process), can be very daunting. When you’re a beginning filmmaker, it is THE way to get seen and be taken seriously. But, like every other stage of the game, it gets expensive.

A great way to save some costs, as well as consumption, is optimizing the use of your website. If you don’t already have a website for your film, then you’re already two steps behind every Joe Schmo out there that thinks they’re the next Wes Anderson. You want to use your website to provide festival programmers with easy access to your press kit or a trailer. Allow your photographs to be downloadable, and post a pdf of your bio, synopsis and director's statement.

I also suggest for short filmmakers that you post your film on a “secret” page of your site. This is a page on your site that can’t be linked from your home page. Only you can provide the url to select viewers. You can go even further by setting up a page or user account that is password protected. The importance of protecting your film online is to prevent it from being considered public content. Most of the big festivals will disqualify you if your film is publicly available online. Plus, you want your audience to watch your film at the festivals you get into. You can use this method for programmers, talent agents and managers, producers, and fellow filmmakers that you are likely to meet on the film festival circuit. You can even use this to post scripts for your next potential project. Not only does this give you fast turn around, but it saves you money on dvds, dvd cases, shipping costs, and the gas it takes to get you to Fed Ex. Everyone will be so impressed with how business savvy you are.

If you absolutely have to provide a hard copy of your film, I suggest using Eco-Wallets from Discmakers. They print their cases on recycled cardboard that is lighter than standard cases, and with vegetable-based inks.


PS. Thanks to Lex for helping me with this post. He suggests using godaddy or namenova to register your sites, and hasweb for web hosting.

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